Consultant – A defenition, and a bit more

My first post under this subject should have been this one but it was not so, I’m posting the definition of Consultant now. I believe it is important you understand this definition so that you can better understand the content of my posts on consultancy.

A consultant (from Latin: consultare “to discuss”) is a professional who provides professional or expert advice in a particular area such as security (electronic or physical), management, accountancy, law (tax law, in particular), human resources, marketing (and public relations), finance, engineering, or any of many other specialized fields.

A consultant is usually an expert or a professional in a specific field and has a wide knowledge of the subject matter. The role of consultant outside the medical sphere (where the term is used specifically for a grade of doctor) can fall under one of two general categories:

■ Internal Consultant – someone who operates within an organisation but is available to be consulted on areas of specialism by other departments or individuals (acting as clients); or
■ External Consultant – someone who is employed externally (either by a firm or some other agency) whose expertise is provided on a temporary basis, usually for a fee. As such this type of consultant generally engages with multiple and changing clients.

The overall impact of a consultant is that clients have access to deeper levels of expertise than would be feasible for them to retain in-house, and may purchase only as much service from the outside consultant as desired.

‘Consultant’ is also the term used to denote the most senior medical position in the United Kingdom, Australia and Ireland (e.g., a consultant surgeon).

Qualifications

There is no such thing as a single qualification to be a consultant other than those laid down in relation to medical personnel who have attained this level.

Internationally the accreditation of Management Consultants is overseen by higher education training and accreditation organizations —

Consulting guru, Peter Block, defines a consultant as “someone who has influence over an individual, group, or organization, but who has no direct authority to implement changes.” He contrasts this with a surrogate manager who is a person who “acts on behalf of, or in place of, a manager.” The key difference is that a consultant never makes decisions for the individual or group, whereas a surrogate manager does make decisions.

The Institute for Independent Business (IIB) with — globally, July, 2012 — 5,889 mature executives, stringently accredited as Associates since the IIB was established in 1984 as the Institute for Independent British Business (http://www.iib.ws) The IIB’s twelve month pe-accreditation Consultancy Business Development Diploma — CBDDip.— is now awarded by the International Independent Business University (http://www.iibu.org) as a pre-requisite for its unique MBA (Consultancy) — NB, that’s Master of Business Arts, not Administration. And the prestigious Oxford Brookes University even recognizes the CBDDip as 20 of 80 credits in its MBA (Global)!!

Institute accredited Associates are bound by a Code of Ethics that requires the consultant to only provide “practical advice that works” — by “Analysing as a Generalist and Solving as a Specialist” — using the skills and experience of a sub-contracted fellow Associate, thus at all times providing the client with the best available advice and support.

Life as a Consultant
Life as a Consultant (Photo credit: Ikhlasul Amal)

The International Council of Management Consulting Institutes (ICMCI) has around 50 member institutes covering the globe. The award of Certified Management Consultant (CMC) status is its internationally recognised accreditation that is not specific to the technical content of the consultant’s practice. For instance this could be held equally by a Human Resources (HR) expert or a Chemical Engineer operating as management consultants in their field(s) of expertise.

Chartered Institute of Management Consultants (CIMC) is a not-for-profit professional body chartered federally under Letters Patent granted by the Government of Canada. CIMC is also chartered under the Laws of the State of Delaware, USA. CIMC is also registered with the National Certification Commission, USA. The CIMC award Chartered Management Consultant Ch.MC designation as a global management credential.

Common types

In the business, and as of recently the private sphere, the most commonly found consultants are:

  • Strategy Consultants working on the development of and improvements to organisational strategy alongside Senior Management in many industries.
  • Human Resources or HR Consultants who provide expertise around employment practice and people management.
  • Internet Consultants who are specialists in business use of the internet and keep them self up to date with new and changed capabilities offered by the web. Ideally internet consultants also have practical experience and expertise in management skills such as strategic planning, change, projects, processes, training, team-working and customer satisfaction.
  • Process Consultants who are specialists in the design or improvement of operational processes and can be specific to the industry or sector.
  • Public Relations or PR Consultants dealing specifically with Public Relations matters external to the client organisation and often engaged on a semi-permanent basis by larger organisations to provide input and guidance.
  • Performance Consultants who focus on the execution of an intuitive or overall performance of their client.
  • Information Technology Consultants in many disciplines such as Computer Hardware, Software Engineering or Networks.
  • Marketing Consultants who are generally called upon to advise around areas of product development and related marketing matters.
  • Interim Managers as mentioned above may be independent consultants who act as interim executives with decision-making power under corporate policies or statutes. They may sit on specially constituted boards or committees.
  • Pay per question consultants The professions vary greatly from appliance repair consultants to medical specialty consultants. Clients post a question to a website that provides a venue for consultants, that are verified as an expert in their profession or trade, and customers to interact in a Q&A session. A value is chosen, and a deposit made by the customer to have their question answered by an expert in a specific trade or profession. The expert provides the information to the customer, and is then paid a percentage of the deposited amount. The website retains the remainder of the fee for use of the venue. Although still a new method of getting information from professionals on a one to one basis it is growing in popularity. For an average fee of $30.00 people can ask specific questions to professionals such as Lawyers, Doctors, Mechanics, Electricians, Veterinarians, Appliance Servicemen, Teachers, Engineers, and almost any type of trade or profession there is.

References

  1. http://dictionary.reference.com/browse/consultant
  2. Pieter P. Tordoir (1995). The professional knowledge economy: the management and integration services in business organizations. p.140.
  3. http://www.icmci.org/
  4. Consultant. (2012, November 12).  In Wikipedia, The Free Encyclopedia. Retrieved 13:10, November 12, 2012, from http://en.wikipedia.org/w/index.php?title=Consultant&oldid=522605872

7 Surefire Ways To Increase Your Traffic Starting Yesterday

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty-gritty of things, generating traffic.

If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s AdWords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because AdWords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your site’s traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your site’s content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

Make it easy to buy from your site!

It amazes me how many web site owners fail to pay attention to the process used by visitors when they attempt to purchase an item. With so many alternatives available you would think web site owners would be doing whatever it takes to make the buying process and user friendly as possible.

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome.

First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

Also, do you offer multiple payment options? Some people may feel comfortable paying via PayPal, some may only want to pay with their credit card and others might want to send a check. The more options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.

On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?

Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits!