Website Design That Can Improve Its Usability

Internet users encounter a website’s usability before they even have decided to use it and more so before they make up their minds on probable purchases. A fact is, the World Wide Web is the supreme setting for empowerment, where the one who is clicking the mouse controls everything.

Search engine marketing is important as generally visitors utilize search engines in order to discover your website. However once they reach your site, they should be able to use your site with ease and understand its content.
Research shows that of 43 million internet websites, only 42 percent are found to be usable.

Evidently, a major measure of website success is its effectiveness in converting leads into buyers.  However, recent studies show that 50 percent of website sales are wasted due to the fact that visitors can not locate the content that they need; this leads to reduced web productivity, increased visitor frustration, wasted visitor time as well as loss of visitor’s repeat visits, in turn, loss of website money.

Studies done by usability experts estimates that by improving your visitors’ web encounter, it increases your buyers by about 40 percent and also increases the overall amount of orders by 10 percent.

A fact is, internet users do not like to wait, more so learning how to go about using a hard to navigate home page. Individuals need to easily understand how a certain website functions immediately after they have scanned the page.

Here are guidelines to improve your website’s usability:

Simple and clear web navigation design

•    It must be situated in the exact same location on each page and in exact same format, so that your visitors will not get frustrated and confused if links disappear and appear unpredictably.

•    Use suitable text in your links. Your visitors must know where links will take them, through reading the text provided in your link.

•    Employ the use of CSS to give emphasis on text links.

•    Include always text links. Keep in mind that each page must have “text links” which links to all important parts of the website.

•    Include a “site logo” linking to your home page. Generally site logos are located at the topmost “left-hand” corner of the page, where most visitors have the tendency to go even before searching for the homepage link which usually is located in your navigation system.

•    Place a website search box to help your visitors locate quickly the information that they need.

Have a simple, authentic and clear content.

An attractive web design no doubt attracts visitors yet good content is what keeps your visitors on your site and inspires them to visit again.

•    When you write your content, while it is important to think of search engines and keywords, also think of your visitors and present the content in a manner that is easily understandable and to solve their problems.

•    Create an attractive heading and each paragraph should offer appealing statements all the time.

•    Create a page content that is easy to scan and emphasize your most important points with colors, bold letters or header tags.

Support your brand

A great brand strengthens your visitors’ impression or idea of your website. A site that is branded strongly imprints in your visitor’s mind your products each time they go “shopping”.

•    Keep typefaces and colors consistent. Pick fonts and colors carefully and consistently use them throughout the website.

•    Keep your page layout constant. Employ the use of a “website template” in order to carry out a consistent page structure.

•    Make a helpful custom page error that can help visitors should they click on “a broken link” or enter an incorrect URL.

Provide visitor feedback

Forms are essential to your e-commerce site’s success, as without it, you can not have your shopping cart. And any site generally needs a form for visitor feedback.

•    Keep them short and easily accessible, clearly noting what is required in order to submit it successfully.

•    Supply your complete contact details including your fax number, business telephone number, postal address and your email address.

Test your website prior to launching

•    Test to determine if your website loads successfully in all “browsers”.

•    Test all your links and be sure that they are working properly.

•    Look for and be sure that your website is free from errors.

•    Search for grammatical errors and misspelled words and correct them if any.

•    Test your website load times.

Web usability puts designing and planning primarily for your website visitors your top priority.  Website that measure up to the expectations of its visitors will have comfortable visitors that will visit your site again and again and recommend it to friends.

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How to Make a Website More Appealing to International Users

More and more people around the world are using the Internet, and the numbers are increasing everyday. The Internet has become the primary source of information for many, and because of that, web sites have to constantly improve the content and image of their web pages in order to keep users interested in accessing their sites.

What are the measures that should be implemented by web designers in order to make their sites more appealing to users around the world? Here is a list of issues that can be encountered in web design and the necessary action to be considered:

1. Availability of basic features
First, the design of a web site should be compatible to any browser. It should be able to pass HTML and CSS validation tests. Second, web sites should be able to cater to disabled users. This won’t be a problem as long as designers adhere to web standards. Third, the process of navigating a web site should be simple enough for all users. No user likes to encounter a new site, and then he or she has to figure out how to navigate around it. Fourth, status bars should be available. It shows the destination of links as the cursor is being moved. The status of the current page is also displayed as it loads.

2. Appearance of the pages
There are four elements that make up the appearance of a web site. They are the fonts, color, graphics, and writing.

Fonts are not just a matter of personal preference of the user and the designer. The primary importance of font choice is that it affects how fast the users can read the information being presented. Arial fonts are usually recommended over the Times New Roman and the Verdana.

When applying color, it is important that there is enough contrast between background and foreground in order for the content to be readable. To achieve maximum contrast, black text against a white background should be used. Link colors should be established at standard settings.

When it comes to graphics, bear in mind that some pages get too overloaded because of the use of too much images. As much as possible, use graphics only to support the content being presented to users. A lot of people actually have the tendency to shut off the images when browsing for information.

Web designers should remember the distinction between writing for the web and writing for print. Web content should be short and straight to the point.

3. Site performance
There are three factors that determine the overall performance of a web site. These are speed, tables, and connections.

Since everyone is hankering for more bandwidth, the best that designers can do is to avoid the usage of design that will take up too much bandwidth, because not every user has access to fast Internet connections.

To avoid making the site appear like it takes forever to download, avoid loading putting a whole page inside a table. Instead, divide the page into several tables.

Web designers should not cloud a page with too much items for the simple reason that each item requires a separate browser for the whole page to be downloaded.

4. The occurrence of bugs
Of course, no one wants to have bugs in his system. To avoid this, body text should be set up with relative font sizes. One has to consider that there are users out there who have poor eyesight, and they would like to adjust the font sizes through their individual settings in order to read the text more clearly. The relative value recommended for this would be:

font-size: -1

or

font-size: 100%

In case of URLs, it should be simple and short, containing no punctuation or spaces. Users should be able to copy a URL and paste it into an email message without it being wrapped in multiple lines. To avoid dead links, redirects should be established, in order to avoid the breaking of bookmarks and links.

Web designers should make sure that navigation features will be present at all times, whatever the size of the window the user is using. Browser windows should be maximized when applying design, because not every user will be surfing the Internet in a maximized window.

Is It Easy to Create our own Website? What is HTML?

Creating a website is not so much a feat, if we compare it to the education of other technical skills. Most people tend to give up and pack their bags as soon as they hear the word “programming” and “technical”. They think it`s too much of a hassle to actually learn a whole computer “language”. HTML, the most basic computer language in building websites, is actually pretty simple to understand, as long as we have the interest in learning new things.

What is HTML?

HTML is the acronym for Hyper Text Markup Language. For learning purposes, just think of it as a language that the computer understands. For example, as humans, we were taught different languages; i.e. HTML as a language, is mostly and specifically used to create a website. The web browser, such as Microsoft Internet Explorer or Mozilla Firefox, will then decipher and interpret the code or rather, language(HTML), and display it in a way we can understand it, just like in a basic webpage.

Coding.

Coding the HTML language might be a bit tough for some people, so we can actually purchase applications, such as Adobe’s Dreamweaver, or even Microsoft’s Visual Web Developer. These applications help individuals in designing professional webpages/websites.

Furthermore, one could also gain access to online web-builders, website builders that can be directly controlled from the net. There are many different and specific builders online.

Books and magazines contain guides that can help in offering tutorials and ways to put up our own websites. Even online tutorials are credible, as in the modern world, information technology is the best and most cost efficient way in retaining knowledge, especially in this particular field.

So, you could start building your site with very little technical knowledge and do so right away. Who knows, you might find yourself drawn to this evolving field and make it your new career.