How to Make a Website More Appealing to International Users

More and more people around the world are using the Internet, and the numbers are increasing everyday. The Internet has become the primary source of information for many, and because of that, web sites have to constantly improve the content and image of their web pages in order to keep users interested in accessing their sites.

What are the measures that should be implemented by web designers in order to make their sites more appealing to users around the world? Here is a list of issues that can be encountered in web design and the necessary action to be considered:

1. Availability of basic features
First, the design of a web site should be compatible to any browser. It should be able to pass HTML and CSS validation tests. Second, web sites should be able to cater to disabled users. This won’t be a problem as long as designers adhere to web standards. Third, the process of navigating a web site should be simple enough for all users. No user likes to encounter a new site, and then he or she has to figure out how to navigate around it. Fourth, status bars should be available. It shows the destination of links as the cursor is being moved. The status of the current page is also displayed as it loads.

2. Appearance of the pages
There are four elements that make up the appearance of a web site. They are the fonts, color, graphics, and writing.

Fonts are not just a matter of personal preference of the user and the designer. The primary importance of font choice is that it affects how fast the users can read the information being presented. Arial fonts are usually recommended over the Times New Roman and the Verdana.

When applying color, it is important that there is enough contrast between background and foreground in order for the content to be readable. To achieve maximum contrast, black text against a white background should be used. Link colors should be established at standard settings.

When it comes to graphics, bear in mind that some pages get too overloaded because of the use of too much images. As much as possible, use graphics only to support the content being presented to users. A lot of people actually have the tendency to shut off the images when browsing for information.

Web designers should remember the distinction between writing for the web and writing for print. Web content should be short and straight to the point.

3. Site performance
There are three factors that determine the overall performance of a web site. These are speed, tables, and connections.

Since everyone is hankering for more bandwidth, the best that designers can do is to avoid the usage of design that will take up too much bandwidth, because not every user has access to fast Internet connections.

To avoid making the site appear like it takes forever to download, avoid loading putting a whole page inside a table. Instead, divide the page into several tables.

Web designers should not cloud a page with too much items for the simple reason that each item requires a separate browser for the whole page to be downloaded.

4. The occurrence of bugs
Of course, no one wants to have bugs in his system. To avoid this, body text should be set up with relative font sizes. One has to consider that there are users out there who have poor eyesight, and they would like to adjust the font sizes through their individual settings in order to read the text more clearly. The relative value recommended for this would be:

font-size: -1

or

font-size: 100%

In case of URLs, it should be simple and short, containing no punctuation or spaces. Users should be able to copy a URL and paste it into an email message without it being wrapped in multiple lines. To avoid dead links, redirects should be established, in order to avoid the breaking of bookmarks and links.

Web designers should make sure that navigation features will be present at all times, whatever the size of the window the user is using. Browser windows should be maximized when applying design, because not every user will be surfing the Internet in a maximized window.

Advertisements

Facebook Marketing: Creating the Perfect Ads for Your Business

In the world of internet marketing, pay per click ads is by far the most used types of advertising among internet marketers. It encourages people to advertise for you and it’s also one of the best types of ads available that produces a lot of targeted traffic.

Today, Facebook now offers Facebook Ads. This particular feature offered by this very popular social networking website is a pay-per-click advertisement made available for Facebook users. When you are going to use this feature offered by Facebook Ads, you might want to know how to create an appealing one in order to get someone to click on it.

The idea of a great Facebook Ads advertisement is that you need to create something catchy and flashy that it will be able to grab people’s attention. You have to remember that no one wants to click on advertising in the internet unless it truly catches their attention.

Also, you need to remember that when people log on at Facebook, they will just be interested in checking out what’s new or what’s happening with their network of friends. They will be interested in socializing with other people. Besides, that’s what Facebook is designed for.

Now, when it comes to creating an advertisement in Facebook Ads, your job is to take away people’s fixed intention when they visit Facebook and make them spend a little time to take a look at your advertisement and click on it.

Creating a good pay-per-click advertising on Facebook Ads is easy. You just need a bit of creativity. For example: If you are trying to sell your iPhone or any kind of electronic devices that people would definitely love to have, you might want to try advertising “Want an iPhone at a cheap price?”.

For this kind of example, you might want to consider specifying your target customers to be people in college or people between the ages of 18 to 25. You have to remember that kids today are crazy about cheap and cool electronic gadgets.

You can also upload a photo of the iPhone. This will add to the effect and will surely attract more potential buyers. You have to remember that you more likely will be able to catch people’s attention on a visual advertising rather on text advertising.

Your selling point should also be strong. Don’t just tell people to check out what you have to offer, you need to give them a reason why they should check out what you have to offer. You need to get in to your target customer’s mind and find out what they need and what they really want. Try putting yourself in their shoes and you will be able to find out how you can attract their attention.

These are just some of the tips that you should know about Facebook Ads marketing. By keeping these tips in mind and by applying it in your Facebook Ads advertisement, you can be sure that you will be able to successfully sell what you have to offer.

Through ads like these, people will surely want to buy stuff from you. So, the next time you plan on marketing on Facebook Ads, you might want to keep these tips in mind. For sure, you will see that it will be able to help you out a lot.

WEB 2.0 to the Rescue

You may have heard about WEB 2.0 but perhaps you thought it was some trendy new toy that would go by the wayside like lots of them do.  Instead it represents a revolution in how the internet works.  And to an internet retailer or merchant such as you and I, it represents a solution to one of the biggest problems we face in staying in touch with our customers and that is email delivery problems.

The reason WEB 2.0 is going to come to the rescue in saving us from our email delivery problems lies in how it basically changes the way people use and view the internet and internet communications in particular.  Before WEB 2.0, if you wanted to communicate with your customers, you had to take the communication to them.  Hence you put together an email that you sent out via a mass mailing or using a service and you hoped that you would hear back from some percentage of your customers about this most recent promotion.

To a large extent under that system, you never knew if the customer got your email or if they took advantage of what you have to offer because of the email you spent money to send out.  But a bigger problem that has grown bigger and bigger with each passing year is that spam and spam filter software that is designed to protect individuals from the potentially dangerous effects of spam also have created a huge problem of email delivery verification for online merchants to contend with.

As long as the formula is that the merchant must take marketing to the customer, email delivery problems will be the bane of the internet merchant’s existence.  That is why WEB 2.0 is going to come to the rescue by changing the basic assumption of how we communicate to customers.  With WEB 2.0, you no longer have to take marketing to the customer because the way the internet now works is customers come to you where you can interact and market to them dynamically on your web site where they might “hang out” for extended periods of time.

WEB 2.0 and how it works can be seen in some of the most explosive new internet services of the last five years including YouTube, MySpace and Wikipedia.  These web sites are the first fruits of a redesign of the internet that makes cyberspace a place where the internet population create the content and how customers interact on  your web site is as important or more important than what you put on the web site yourself.

WEB 2.0 has the potential to take email out of the marketing loop entirely.  If you retrofit your web site to accommodate the interactive concepts you see used on Wikis, on YouTube and on MySpace, you can create an environment so driven by customers that it is an ideal environment for marketing, for customer communications and for sales.  You can use this kind of online community setting to place your sales force in a cyber sales room to casually interact with customers and guide them to purchase decisions in a low-key, no pressure way that is just what customers like in an online community.

One of the great innovations of the WEB 2.0 approach to web site design is that you can actually link videos or web site pages from other web sites and make them part of your own.  Get familiar with the way modern web sites work and interact with your web development gurus so they can guide you in how to use WEB 2.0 methodologies to bring customers to your sales setting rather than having to go to them with email marketing campaigns.  And when you have successfully made that transition, you may never have to worry about email delivery issues again.

Who Is Your Audience?

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. , you will gain more loyal returning visitors that come back again and again for more.

What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.

Take your audience’s emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.

When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site’s general theme.

Try to sprinkle colloquial language in your sites sparingly where you see fit and you will create a sense that your audience is on common ground with you. This in turn builds a trusting relationship between you and your audience, which will come in useful should you want to market a product to your audience.