Website Accessibility and Usability

Usability is one of the most pressing issues in the field of website development nowadays. The usability of a website is tested against its simplicity which makes it easy for people to navigate the site as fast as possible, therefore making access to information easier.

Accessibility is a concept that is intertwined with the concept of usability. It refers to creating the website content available to all people.

Context

The issue has caught the attention of different sectors of society.  Why? Because 1 out of 5 people in America possess some kind of disability and this figure translates to around 30 million Americans. The figure is still increasing, with the coming of age of senior citizens. During the past decade alone, a dramatic increase of 25% was seen.

Why the Internet?

One might ask, “Why is the Internet a central focus in this issue of usability?” The Internet has transformed the lives of people during the past decade. People have been able to do things that they were not able to do before, this includes the people with disabilities. People who are impaired don’t have as much opportunities compared to people who are well and able. The Internet has provided them avenues for communication, information gathering, social interaction, engaging in cultural activities and it provides them with employment opportunities. However, statistics have shown that the potential of the Internet to provide these certain opportunities is still not maximized because the people with disabilities are hindered by usability issues from using it to the fullest.

Stakeholders

The issue of usability is not only watched by institutions which are related to giving support to people with disabilities, most of the sectors of society are closely watching its progress. Institutions which are involved in governance, education, media, public services and even the business sectors are observers in the game.

Benefits

The benefits of improving accessibility of websites will not only benefit the people who have impairments but will affect the whole web community. Businesses, services, information campaigners, everyone will benefit.

Many people are calling for developing websites using a universal design approach. This is a way of developing web content which would accommodate the widest range of users. Some features of this said scheme are: provision of interoperability of applications; access for the disabled; localization and customization.

Recommendations for Improving Accessibility

Listed below are some of the key recommendations from the Web Content Accessibility Guidelines 1.0 which was developed by the Web Accessibility Initiative of W3C on how to improve the accessibility of the contents of a website.

1. Provide alternatives to audio-visual content

Not all people will be able to use different kinds of content. These people may be disabled or may have a lower version of Internet browsers. Movies, sound clips, animations and other contents should be translated into text alternatives so as to provide information to the broadest range of viewers.

2. Developers shouldn’t rely on color alone

Many people are impaired in color differentiation. Developers shouldn’t rely too much on the use of colors to relay information in the websites. Charts that are color-coded should be modified and the background and foreground colors of the websites should have enough contrast to enable people with color differentiation impairment to easily navigate the site.

3. Clarification of the use of natural language

Content developers usually mark up the changes in natural language in their websites. They should be able to identify the dominant language that is used in the site so as to avoid confusion.

4. Control of content changes that are time-sensitive

This issue particularly involves people who have visual or cognitive impairments and those who are not able to read texts that are moving quickly. Movement is seen as an over-all enhancer to the look of the site, but it may pose some problems to people with cognitive impairments.

5. Accessibility of user interfaces that are embedded

Objects that posses their own interfaces should be made accessible, and alternative solutions must be provided if this is not possible.

6. Provision of orientation and context information

The provision of information on how the objects are organized is important to provide people with guidance on how to access information.

There are other ways of improving a website’s over-all accessibility to make it more usable. Developers should take into consideration the different people who are going to view their websites and make them focal points in the designing process.

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Facebook Marketing: Creating the Perfect Ads for Your Business

In the world of internet marketing, pay per click ads is by far the most used types of advertising among internet marketers. It encourages people to advertise for you and it’s also one of the best types of ads available that produces a lot of targeted traffic.

Today, Facebook now offers Facebook Ads. This particular feature offered by this very popular social networking website is a pay-per-click advertisement made available for Facebook users. When you are going to use this feature offered by Facebook Ads, you might want to know how to create an appealing one in order to get someone to click on it.

The idea of a great Facebook Ads advertisement is that you need to create something catchy and flashy that it will be able to grab people’s attention. You have to remember that no one wants to click on advertising in the internet unless it truly catches their attention.

Also, you need to remember that when people log on at Facebook, they will just be interested in checking out what’s new or what’s happening with their network of friends. They will be interested in socializing with other people. Besides, that’s what Facebook is designed for.

Now, when it comes to creating an advertisement in Facebook Ads, your job is to take away people’s fixed intention when they visit Facebook and make them spend a little time to take a look at your advertisement and click on it.

Creating a good pay-per-click advertising on Facebook Ads is easy. You just need a bit of creativity. For example: If you are trying to sell your iPhone or any kind of electronic devices that people would definitely love to have, you might want to try advertising “Want an iPhone at a cheap price?”.

For this kind of example, you might want to consider specifying your target customers to be people in college or people between the ages of 18 to 25. You have to remember that kids today are crazy about cheap and cool electronic gadgets.

You can also upload a photo of the iPhone. This will add to the effect and will surely attract more potential buyers. You have to remember that you more likely will be able to catch people’s attention on a visual advertising rather on text advertising.

Your selling point should also be strong. Don’t just tell people to check out what you have to offer, you need to give them a reason why they should check out what you have to offer. You need to get in to your target customer’s mind and find out what they need and what they really want. Try putting yourself in their shoes and you will be able to find out how you can attract their attention.

These are just some of the tips that you should know about Facebook Ads marketing. By keeping these tips in mind and by applying it in your Facebook Ads advertisement, you can be sure that you will be able to successfully sell what you have to offer.

Through ads like these, people will surely want to buy stuff from you. So, the next time you plan on marketing on Facebook Ads, you might want to keep these tips in mind. For sure, you will see that it will be able to help you out a lot.